Anna Carroll and her Vision Board Summer 2009

Lots of people we all know have the wish or dream to start a business or professional practice of their own–as they blast away from corporate roles through choice or forced layoff. On that path, it’s easy to focus on the logistics of going into business—LLC or corporation? Advertising? How do I convert that garage into an office, etc. All important, but not an exciting VISION that can catapult you to success.

Your vision is the DNA for your business, and can brand it as unique and draw attention to the way you do what you do! What do people out there need that you can provide? How will service be provided? How do you and your customers and employees interact? A vision helps you identify and describe TO YOURSELF your business’s unique areas of strength and helps you develop and deliver the right mix of products and services, a mix that plays to your strength.

The best way to envision the future is to actually do it visually, through a drawing or collage that shows you the key elements of your inner vision. Some call it “vision boarding”–a process in which people create a poster size collection of words and images to describe what they are attracted to.

Taking some time to tune into your vision is what you really need to do BEFORE getting lost and frightened with the logistics.

– Anna Carroll

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